Clay
A GTM engineering platform for enrichment, research and workflow automation.
Best for
- GTM engineers
- RevOps teams
- Outbound agencies
Not best for
- Teams requiring only basic email sequencing
- Very simple prospecting workflows
What is Clay?
Clay is a GTM engineering platform that combines data enrichment, AI-powered research and workflow automation in a spreadsheet-style interface. Teams build "waterfalls" that query multiple data providers in sequence to maximize coverage.
Key Features
- Waterfall enrichment across 150+ premium data sources, plus a marketplace with 200+ providers
- Claygent, an AI research agent for open-ended web research
- Templates for common GTM workflows (outbound personalization, CRM hygiene)
- Native integrations with major CRMs and engagement tools
Pricing
Credit/action-based pricing with an annual-actions model. Paid plans start around $134/mo (annual billing) for entry tiers, scaling with monthly action volume. A 14-day free trial is available. See vendor pricing page for current plan detail.
Pricing verified: August 23, 2026. SaaS pricing changes frequently — confirm current plans on the vendor's site.
Pros and Cons
Pros: extremely flexible; strong data coverage via waterfalls; active community.
Cons: learning curve; credit costs can be unpredictable at scale.
Sources checked
- Clay official homepage — 150+ premium data sources; AI research agents
- Clay pricing page — plan structure, actions-based pricing, 14-day trial (checked August 23, 2026)
Pricing
- Model
- Credits
- Starting price
- From ~$134/mo (annual)
- Free trial
- Yes
- Pricing verified
- August 23, 2026 — SaaS pricing changes; confirm on vendor site