Apollo
A B2B database and sales engagement platform with built-in enrichment and sequencing.
Best for
- SDR teams
- Startups needing an all-in-one outbound stack
Not best for
- Teams needing deepest possible data accuracy
What is Apollo?
Apollo combines a large B2B contact database with sequencing, dialer and enrichment. It is often the first outbound stack a startup buys because it bundles several needs.
Key Features
- 240M+ contacts and 30M+ companies (per Apollo's homepage, Aug 2026) with filtering
- Email sequencing with A/B testing
- CRM sync for HubSpot and Salesforce
Pros and Cons
Pros: breadth of data; generous free tier; good value at entry price points.
Cons: data accuracy varies by region; can feel bloated if you only need enrichment.
Sources checked
- Apollo homepage — 240M+ contacts / 30M+ companies
- Apollo pricing page — plan tiers and credit terms (checked August 23, 2026)
Pricing
- Model
- Subscription
- Starting price
- Free plan available; paid from ~$49/mo
- Free trial
- No
- Pricing verified
- August 23, 2026 — SaaS pricing changes; confirm on vendor site