Trigify

Trigify shut down on 22 October 2026. The team joined HubSpot and the standalone product was retired; accounts, data, and integrations stopped at the cutoff and nothing migrates automatically. This review is retained for historical reference only — you cannot purchase Trigify today.

Live alternatives with similar trigger/lead-signal workflows: RB2B (person-level visitor identification), 6sense (intent data and account identification), Alvie (performance marketing signals), Aomni (AI account intelligence). See our Intent & Visitor ID category for the full list.

What is Trigify?

Trigify (trigify.io) was a GTM signal intelligence platform that turned public social and data activity into routed, enriched buying-signal leads. Where traditional social-listening tools stopped at dashboards, Trigify's pitch was that a signal should become a lead record: it watched tracked profiles, companies, and keywords across LinkedIn, X (Twitter), Reddit, YouTube, and podcasts, detected triggers such as role changes, competitor engagement, hiring posts, keyword mentions, and funding events, enriched each hit into a named contact, and pushed it into your CRM, Slack, or outreach tool within minutes.

The workflow layer is what set it apart. Its natural-language assistant, Jarvis, built monitoring and routing workflows from plain-English prompts, and credit-metered agentic actions (sentiment analysis, podcast transcripts, person/company enrichment, a copy-writing agent) scored, tagged, and routed signals downstream. For engineers, Trigify shipped an MCP server, REST API, and CLI — unusual depth for a signal tool — and plugged into the modern GTM stack: Clay, HeyReach, Attio, Instantly, n8n, HubSpot, Salesforce, Slack, Notion, and Sheets.

Update — product discontinued. On 23 September 2026, Trigify announced that its team was joining HubSpot (NYSE: HUBS) and that the standalone platform would be retired. Standard customers lost access at 11:59pm BST on 22 October 2026. Accounts, data, and workflows do not migrate to HubSpot, customer data was not transferred, integrations and API access stopped at the cutoff, and subscriptions do not renew beyond the service end date. The pricing page now serves the shutdown notice. Trigify can no longer be purchased.

Key features

• 16 signal types — two worked instantly out of the box (changed role, changed company); the rest watched competitor profiles, tracked companies and people, tracked posts, keyword/job/initiative topics, and locations.
• Social Signals monitoring — a setup wizard that let you upload target lists, pick signal types, and choose a monitoring cadence (daily, weekly, or premium hourly). The first run looked back 30 days, so historical hits landed on day one.
• Jarvis AI workflows — build scoring, tagging, and routing automations from natural-language prompts; free AI execution on Max and Enterprise tiers.
• Enrichment into named leads — person and company enrichment (plus email enrichment via partner Prospeo) attached a real contact to each signal instead of an anonymous mention.
• Developer surface — REST API, CLI, and MCP server for wiring signals into AI agents and automation pipelines.
• Flexible cadences — hourly premium monitoring for time-sensitive triggers, with per-target-per-day credit-burn estimates and runway forecasts shown before launch.

Pricing

Trigify priced around credits, not seats. Credits were consumed whenever searches returned results, workflow actions ran, or enrichments executed. Final published self-serve plans:

Earlier legacy tiers were Essential at $149/mo (15,000 credits), Growth at $270/mo (40,000 credits), and Scale at $549/mo (100,000 credits), plus a pay-as-you-go option at $0.012 per credit. A 14-day trial covered the self-serve plans.

Credit costs were documented granularly: 1 credit per post returned or social engagement pulled, 2 per sentiment analysis or podcast transcript run, 4 per person or email enrichment run, 5 per copy-writer agent run, and 10 per company enrichment run. Community feedback was consistent on this point: credit burn surprised teams during onboarding, and active outbound operations typically outgrew entry tiers quickly — search breadth and enrichment volume, not headcount, drove real cost.

Weaknesses

• Retired as of 22 October 2026 — the standalone platform is gone, and nothing continues inside HubSpot. It cannot be evaluated or purchased.
• No migration path — accounts, tracked profiles, alert history, and workflow configs had to be exported and rebuilt elsewhere.
• Signal noise at scale — higher-volume setups surfaced far more alerts than reps could act on; signal fatigue was the most common user complaint.
• Shallow context per signal — a liked post is not a buying intent; no intent-data layer answered "should I actually reach out?"
• Coverage gaps — roughly five platforms only; no Slack communities, Discord servers, or vertical forums, which mattered if your ICP lives there.
• Operational rough edges — a keyword cap per search, unreliable geographic filtering, and occasional CRM-sync friction reported in community forums.
• Stack cost — signal monitoring alone did not prospect, verify, or enrich deeply; it required a surrounding data stack.

Best for

Not applicable to new buyers — the product is retired. Historically it fit 3-30 person GTM teams running signal-based outbound or ABM with someone actively owning signal ops: LinkedIn-first sellers who wanted same-day follow-up on prospect activity, and GTM engineers wiring signals through Clay, n8n, or CRM via the API. Teams without a defined outbound motion underused it badly.

What to do now

• Existing customers (past deadline): if you missed the 22 October 2026 cutoff, contact the transition support address listed on the shutdown notice (hugo@trigify.io was published for data questions) regarding data retrieval, final invoices, credits, or refunds.
• Shortlisting replacements: identify which of the 16 signal types actually produced pipeline for you before choosing a successor. Clay's signal and monitoring layers, Common Room, and traditional listening tools (Brandwatch, Mention) cover adjacent ground — the first two are closer to Trigify's signal-to-lead motion; the latter two stop at dashboards. Bombora-style intent data complements rather than replaces social signals.
• Expect a rebuild, not a migration: CRM field mappings, Slack alert routing, and Jarvis workflows must be recreated in any successor tool.

Verdict

Trigify earned a reputation as one of the more credible signal-based outbound tools of its generation — genuinely differentiated in turning social and data triggers into enriched, workflow-routed leads, with developer depth that most competitors lacked. Its known weaknesses were real but manageable: alert noise, shallow per-signal context, coverage gaps, and credit-burn surprises. None of that matters now for buying decisions, because on 23 September 2026 the team joined HubSpot and the platform was retired with access ending 22 October 2026. We recommend against selecting it. If you were a customer, export everything, document which signals produced revenue, and pick a replacement deliberately rather than defaulting to whatever HubSpot ships next — nothing from Trigify continues there.