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Segment

Customer data platform by Twilio to collect, clean, and activate customer data for real-time insights and personalization.

About Segment

Customer data platform by Twilio to collect, clean, and activate customer data for real-time insights and personalization.

Integrations

Clay

Use Cases

  • Send website page and track events from Segment to Clay to surface visiting companies and trigger outreach
  • enrich identified accounts in Clay and push qualified leads to CRM
  • use Segment traits to start personalized sequences in Clay when users hit high-intent actions